The service is offered to individuals, when last minute emergencies arise. The aim is to settle financial needs swiftly, safely and with the seriousness that customers need. It was created for people who can not get to payday cash can meet their basic needs. With my experience in cash advance services and other financial institutions, I understand that these cash advance loans offer an effective solution in unexpected emergencies, but could become repetitive cycles if customers do not pay on time.

Which are significant with recidivism depend on these loans, which led to the American Association of Community Financial Services (CFSA) launched a campaign of education and measures favorable to the consumer. The campaign consisted of explaining to consumers through TV ads and advertising campaigns, these cash advances were for emergencies, and it took the opportunity to notify them that would provide an extension of two months to pay for the “advancement” at no additional cost if the borrower can not make the cancellation of the corresponding day.

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