The crisis is so difficult, and not the deals work. We heard constantly, but this advantage we have to transform this crisis into an opportunity, if you do not have a market study, advanced knowledge of marketing or advertising firm, here we will give you ideas on how to post offers an easy and effective adapted to the market in Guatemala. We will use some basic marketing, you can do for your business, therefore we will rely on the following.
is there something called matrix product and is divided into four parts (applies if you sell a product or service): flagship, unknown product, cow product, dog product. It may sound strange but those names are used in marketing, here a practical example, we use the restaurant MacDonald, and assume that you are familiar and so it is easy to digest easily this example

MacDonald is well defined in:
Star product: the Big Mac, the classic, which sells itself, which all know and love, the incomparable and can not copy the competition, but times change, what the Big Mac is not a very effective advertising. The product’s most famous and prestigious company.
Product Test: The Sunday of passion fruit, we know that both people want it or accept it as is true market research gives us a good chance, but do not know until we launched it to be a rare fruit or at least not very common in our country, if it were adapted to the taste of Guatemalan market. It’s a new product or a product we do not know how to catalog it.
Product dairy cow: it’s the fries and soda does not matter basically the menu to accompany him to buy chips and soda, but they blow it is always sold and will sell well, very well.

Product dog does not give much profit, as we hope or as our projections, but you have to have it available, such as cookies, which are not as popular as a dessert, but there are people who are loyal to them.
If you note the star product does not need much publicity, but it is almost zero, why?, Because it positioned, people know him, identifies us and sales are always maintained, is what represents us. In its business will be what it does best, so your clients look for most often. This product does not touch a sense there was a very abrupt change in sales or lower your holy devotion and prompted by the same, this product makes it unique as a company makes you feel proud, you emphasize in your business and identify it within your company, constantly remind your customers how wonderful and magical it is, dare advertising their product vision.

Your product question: is it that needs advertising, no promotions or offers, you need to know what your customers try it, approve it and want it, remember it is something new, something better or something that prove curiosity, remember do not put on offer, sell, fall in love with his client, show them the benefits of it.

Product dairy cow: Bingooo promotions should be placed here consider the case of MacDonald (fictitious prices) Q3 earning them each combo of fries and sodas, which include menu-not bad and they blow it by Q2 but the cost of enlarging them out in Q 1 is keep winning and continue squeezing it, because it is our gold mine, look at your business and get the most out because if promoted its flagship product, the level is dropping and status, is losing its opportunity, their advantage, instead to promote this. This will generate profit and you’re trying to earn some more.

Product dog and put it into super tender offer, is that service or product that almost nobody wants, the product that has a lot of time at the winery, it bears fruit. Then ofértelo tying his cow product, I get the idea this product will make many who do not know, I mean your company as close to the “offers” and ending cash cow bringing their product or star. This can shrink your profit margin, as if it is bearing fruit, we must draw on May r out of it, one way or another. So why not make it a magnet for customers for unknown or undecided, so that they went back, there is novelty, something dirt cheap there anything you can offer. Without compromising their profits, prestige, largely.

He then realizes that if your competition puts the star product on offer is losing identity, became the herd, even if you think they are winning, you’re really losing a lot and you’re winning. Its jurisdiction is not explained how you can give so cheap, eye what happens is that you, being sacrificed to who should die and not its star player. Redirection So although advertising is advertising is a steering wheel, and define and re-define their products and services that will help better to be innovative with their product and become the magician mystery of offers. We wish him well and success in your business.

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